HOW TO PREVENT MOBILE AD FRAUD WITH PERFORMANCE MARKETING SOFTWARE

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch attribution versions give all conversion credit history to the last touchpoint a user involves with before taking a preferred activity. This attribution design can be valuable for determining the performance of your brand understanding projects.

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch attribution models give all conversion debt to the last touchpoint a customer involves with prior to taking a preferred action. This attribution model can be helpful for measuring the effectiveness of your brand awareness campaigns.